Diane Hochman Brain Dump Of Cool Ideas

Will You Serve Yourself Or Serve Your Master

2010-07-13T07:27:00.001-04:00

http;//www.DianeHochman.com

If you are building a home business or network opportunity you need to ask yourself some really serious questions about WHY you will not serve YOURSELF as much as you will serve your MASTER(boss)

Excuses are the cancer of any business.

Excuses are what keep you from what you want

Excuses will doom you to failure.

Are You A Home Business Voyeur?

2010-07-11T10:27:00.001-04:00

http://www.DianeHochman.com

Are you someone who watches other people conduct business as if it were a reality show or are you actually conducting business?

Have you become a Facebook or Twitter junkie...hanging out all day and pretending to have a business when you really have nothing?

Watch this video and then go to http://www.DianeHochman.com and sign up to get all the free training that will keep you from being one of the watchers and turn you into the WATCHED.

The Home Business Training (The Pecking Order)

2010-07-10T16:42:00.001-04:00

http://www.DianeHochman.com

In every social situation there is a pecking order...if you do not understand how this works you can be TRULY shooting yourself in the foot with your marketing.

Social media marketing requires SOCIAL SKILLS.

The Home Business Training (The Pecking Order)

2010-07-10T16:27:00.001-04:00

They're Asking SO Many Questions

2008-05-14T09:25:00.000-04:00

Here is my answer to a fabulous question I was asked by Jim Schleck.. a member of one of my special coaching groups that I work with.

He asked...what do I say when they ask me what I do or what MLM I'm in...

I started to answer the question but went into a major riff on the psychology of a
prospect...

This was really for only advanced students but I am releasing it to everyone...

Listen to it...

It will help you.

What You Give Away ..........

2007-05-01T10:07:00.000-04:00

What You Give Away You Get To Keep...

You can work hard all day but if you don't get this concept...

You WON'T make it.

Are You Using Your Product???

2007-05-01T09:33:00.000-04:00

Major Key To Success In MLM

USE YOUR PRODUCT

Here I am studying one of the books Joe Schroeder recommends

Use Audio to Market

2007-04-30T16:33:00.000-04:00

People often ask me about using audio to market with.

I use 2 programs for on my blog and in emails.

First I use

AudioGenerator.Com

This tool allows me to record audio trainings and create streaming links on my sites and in emails...

But the most important feature of AudioGenerator.Com is the audiopostcard feature.

Here is a great example of an audio postcard I have done:

Audio Postcard

Notice on the right hand side..the dancing arrow...this feature let's you link to
anything you want...for example...take people to your order links etc.

The next program I use is BYO AUDIO

This service allows me to RECORD CONFERENCE CALLS and email them to people.

It also gives me video capability.

And of course I can record training for my team via phone or microphone.

You will see BYO audios all over this page...so you can see what it does.

The conference call recording alone is worth the cost of this tool so you can create your own training library.

Give me a call if you have any questions on either of these tools.

How To Use The Bank Of 800#s

2007-04-12T22:05:00.000-04:00

800 772-9781

That is The Starlink 800#

The number that appears in all the letter and docs your prospects see...

Learn how you can use this # all day to increase your results...

I Got My Leads....Now What???

2007-04-11T22:09:00.000-04:00

Ok Diane...

I'm jacked...

I got my leads...

Now what do I do????

Here you go:

Listen:

Be The Candy Man!!!

2007-04-05T22:02:00.000-04:00

Listen to this and learn how to stop selling and become the CANDY MAN...
(or Candy Gal)

The candy we are talking here is JOE CANDY!!!!

Listen:

I'll Look At Yours If You Look At Mine

2007-04-01T21:57:00.000-04:00

Ever get a prospect who tells you...

Hey...

I'll look at what you have if you look at what I have...

Sounds like a fair deal...

Right????

Wrong....

Listen to this:

Advertising in Industry Publications

2007-04-01T12:33:00.000-04:00

When you are looking to get at a particular population with your ads the way to go is to advertise in a publication that appeals to that particular population.

Make sense?

If you want to sell baseball bats you advertise in Baseball Digest etc.

In Network Marketing there are several publications or "industry rags".

You can also advertise in "opportunity" publications.

The best way to find these publications is to head down to your nearest
Barnes and Noble or Borders and hit the news stand.

You will find all kinds of publications to choose from.

Spend $20 or $30 and get several.

Then head over to get a cup of coffee and study all the ads in the magazine.

Usually you can find info on advertising in the front or in the back of the magazine.

Ads here cost quite a bit....

But you know that everyone reading the ad is in the industry or wants to be.

And that is way cool!!!

Nationwide Classifieds

2007-03-31T12:15:00.000-04:00

Nationwide Classifieds is an ad placement service that I have used many times.

Having consistent ads in the matketplace is critical to success in your business.

Newspaper advertising is one of the many ways you can get the work out about your product or service.

Here is copy from the Nationwide Classifieds site:

NationWideClassifieds.com is dedicated to bringing you the best possible service and lowest pricing on classified newspaper advertising in print. Placing classified ads has never been easier or faster! You can pick and choose from our huge database of over 2100 newspapers reaching 96 million homes in America.

You can reach their site by clicking here:

Nationwide Classifieds

Google Adwords

2007-03-27T20:05:00.000-04:00

Google Adwords:

Google ads are the ones you see on the right hand side of the screen when you search
for a term.

This is a spectacular way to generate TARGETED leads for your business.

To get an a account just go on the right of this page and click on the
Google adwords bar.

It is IMPORTANT that you READ THE INSTRUCTIONS that Google gives or this can be a money pit.

I am HAPPY to answer questions for you once you do the foundational work of reading the instructions and setting up your account.

Using Social Networking Sites To Generate Hot Leads

2007-03-25T18:56:00.000-04:00

There a a ZILLION places to find prospects online for your
Starlink System.....

Here are some ideas and these are just a few:

www.MySpace.com

Set up a MySpace Account and network with all kinds of marketers.

Set up an account at RYZE.com . Same idea.

There are a ton of sites like this...called social networking sites.

These places are CRAWLING with distressed networkers that you can share
a booklet, ebook or audio with.

Message boards, discussion groups etc.

Do a search on MLM discussion groups or MLM message boards.

There are all kinds of places to hang out and post your links etc.

Be sure to read the RULES of each site!!!

Also, try Yahoo Groups.

Tons of places to meet networkers.

Remember..YOU ARE AN ADVOCATE.

You share tools and training.

And a COMMUNITY.

Drive Your Way To Success

2007-03-23T20:52:00.000-04:00

Here is a great to promote by using your car. As a guerilla marketer who had an almost non-existant budget when I got started, tools like these stick on plates helped me advertise on a shoestring. If you commute to work you'd have to be crazy to not use your car to advertise in one way or another. Besides..with the price of gas these days you have to do anything you can to bring in more income! These plates help you do exactly that.

Click on the picture to check this tool out.

Also...

Here is a quick audio on using magnets and decals on your cars.

Drop Cards and YOU!

2007-03-15T20:41:00.000-04:00

Drop Cards, Sizzle Cards, Flyers...

Whatever you call them, they can and do work if you are consistent.

I grew up in this industry doing drop cards. This was the card I used.

Work from Home
$500-$1500 part time
$2000-$5000 Full Time
No Door To Door
Training Provided

Visit www.signupwithme.com
(no that's not a real domain name)

Ahhhh those were the days...lurking around leaving dropping like a rat as the saying goes!

I did flyers EVERY day. Come rain or shine back when I was broke.

You could never find me without flyers in my bag. Even Joe Schroeder was surprised that I carried them bvack when he met me. It was one of my pillars of advertising. I took it very seriously.

Or how about a card that looks like a $20 bill.

Want a day of fun? Head to the mall over even better a CASINO and drop these around!

Sit on a bench and watch. Hysterical! And in the end people can not throw these puppies away

because they look like real money....so they save them and your advertising takes on a life of it's own.

You can get basic really inexpensive drop cards at www.BizOpGuy.com.

Ask Brenda to customize something for you.

$20 bill cards are available at :http://www.995cards.com/money.html

Now here's the deal...these ONLY work if you do them in quantity and consistently.

So make a 90 day plan and hit it!

Email me to ask me for voicemail strategy if you want to put an 800# on your cards.

Diane@mywavepage.com.

Here is a quick audio:

The Fish Bowl Technique

2007-03-11T20:00:00.000-04:00

The Fish Bowl Technique

This is a great way to get local leads to send some info to...

Either for your primary or Starlink.

You can also use this technique to market your product.

Listen here:

Pull Tabs

2007-03-10T20:39:00.000-05:00

Pull tabs are those posters with the fringes on the bottom that you can tear off.

People use them to promote items for sale etc on bulletin boards and anywhere else you can hang a poster.

Click here to see a pulltab example:

Sample Pull Tab

You can create one for your home business to recruit or any product.

You can create one to give away our free eCourse and eBook.

Go for it!

Here is an audio explanation:

Drive Traffic By Driving

2007-03-09T20:46:00.000-05:00

Here is a great way to drive traffic to your website locally. I use a decal like this and get business from it regularly. Very low advertising that works for you all day long. One time cost keeps working for you day after day.

Believe it or not I have actually been accosted in parking lots by people who were looking for what I sell. I have also been approached by people when I had work form home decals on my car.

I use one family car for a retail product and one for a generic Work From Home ad.

Do these pull in a TON of prospects??? No.

Do they pay for themselves time and time again....YES.

Best part is you do nothing but drive.

Advertise your website just by driving or parking your car!